It can be very unclear and even difficult how to set up prices for your products or services. Many agree that prices setting is more art then otherwise, especially when it comes to fairly unique business. This article describes some of the pricing challenges of real businesses and how they dealt with it. One thing is clear though - the correlation between price and sales is not direct and sometimes completely counter-intuitive.
Real-Life Lessons in the Delicate Art of Setting Prices
I understand that pricing policy in certain industries (like Real Estate or Insurance) is not as controllable. But nevertheless for many of us the article provides some real food for creative thinking in terms of pricing.
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